There is a neurological reason why positive goal work: they trigger an area in the brain called the Reticular Activating System (RAS).

Image courtesy of Stuart Miles at

Have you ever bought a new car and then noticed that everyone was driving one? Of course, the other drivers were always there, you just never noticed them before.

The RAS filters out 99% of our sensory input, allowing us to notice only what is relevant to us at the current time.

Therefore, if you identify a goal that is powerful and attractive to you, the RAS will throw up opportunities which you might otherwise have missed.

So activete your RAS, by setting an exciting goal!

Carol Wilson, Performance Coaching

Reticular Activating System (RAS)

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